hitotose
Flower vase large
secca inc.
ZOZO NEXT, Inc.
URUSHICA
Shitsurindo Co., Ltd.
ZOZO NEXT, Inc.
THERMO TEXTILE
Series #01"camp" Coaster
HIMURO DESIGN STUDIO inc. — Yuri Himuro
ZOZO NEXT, Inc.
Stellar Edge
Nao Washi
ZOZO NEXT, Inc.
ABOUT
Yobiiro is a project that connects modern technology
with traditional crafts from various regions,
proposing products to society to awaken
the five senses, emotions, and dormant sensibilities within people.
By perceiving subtle daily changes in light, scent, and temperature as 'colors' that enrich everyday life,
like priming water (yobimizu) in a well that brings forth abundant water,
we create opportunities for people to gain new sensations.
Values meant to be felt, not measured by functionality or numbers,
are explored through collaboration with craftsmen and engineers,
inviting 'the first drop' into daily life,
gradually painting the landscape of the future.
with traditional crafts from various regions,
proposing products to society to awaken
the five senses, emotions, and dormant sensibilities within people.
By perceiving subtle daily changes in light, scent, and temperature as 'colors' that enrich everyday life,
like priming water (yobimizu) in a well that brings forth abundant water,
we create opportunities for people to gain new sensations.
Values meant to be felt, not measured by functionality or numbers,
are explored through collaboration with craftsmen and engineers,
inviting 'the first drop' into daily life,
gradually painting the landscape of the future.
Yobiiro is a project that connects modern technology with traditional crafts from various regions, proposing products to society to awaken the five senses, emotions, and dormant sensibilities within people.
By perceiving subtle daily changes in light, scent, and temperature as 'colors' that enrich everyday life, like priming water (yobimizu) in a well that brings forth abundant water, we create opportunities for people to gain new sensations.
Values meant to be felt, not measured by functionality or numbers, are explored through collaboration with craftsmen and engineers, inviting 'the first drop' into daily life, gradually painting the landscape of the future.
By perceiving subtle daily changes in light, scent, and temperature as 'colors' that enrich everyday life, like priming water (yobimizu) in a well that brings forth abundant water, we create opportunities for people to gain new sensations.
Values meant to be felt, not measured by functionality or numbers, are explored through collaboration with craftsmen and engineers, inviting 'the first drop' into daily life, gradually painting the landscape of the future.
INFO
News & Information
2026.06.19Pre-order Announcement for "Hitotose" Clock
We are pleased to announce the pre-order for the following products, which were previously introduced as prototypes.
The products are scheduled to be shipped sequentially starting from June 24, 2026. Please review the details and place your order accordingly.
・Hitotose Wall clock wood
・Hitotose Wall clock aluminum
・Hitotose Table clock aluminum
The products are scheduled to be shipped sequentially starting from June 24, 2026. Please review the details and place your order accordingly.
・Hitotose Wall clock wood
・Hitotose Wall clock aluminum
・Hitotose Table clock aluminum
ITEMS
A collection of products created through collaboration
between cutting-edge material technology and designers and traditional craftspeople
between cutting-edge material technology and designers and traditional craftspeople
EVENT
Exhibiting products and prototypes
